Product Features and Marketing

A lot of products have ‘features’ that are there to sell them, not for people to use.

How many people buy a video recorder because of all the clever things they can do, then just use them to watch pre-recorded movies? 

How many people buy mobile phones with all the latest features, but only ever use them to make calls?

Marketing is often about the things that matter to people who buy products, not about the things that matter to people who use them. Even when these are untimately the same people.

Agree? Disagree? Do you have any other examples / counter examples? Your comments are welcome.

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